Part 12? Things I learned when dealing with gun buyers.

Honesty is the first thing. Sometimes, the buyer knows more than you do. Don't direct people to guns, but rather inform them why you think it would be better and let them decide. Sell only things you believe to be good quality items. Never upsell an item. Let the customer know you don't care what item they buy as there is nothing to gain by selling them any particular item. Then, do your best to make the customer feel like they are family and wanted. I always offer customers a soda or water. If they are unsure of an item, tell them to go home and sleep on it. There is no pressure to buy at my shop. I inform my customers why it is best to buy locally and save money by doing so. I also tell them If I am not the best deal, they are welcome to buy it online and ship it to me. Just give me a chance to be the best deal.

There were many ways to set up my business. Most shops sell items at the high end. I just offered the service to order a gun. Most people want to feel and see the item first, so how do you win over the person and get the sale?

Price and service. When people believe in you, they will deal with you. I would let them see my dealer pricing to gain people's trust. I would add 50.00 to that price, and I was still lower than anyone. One guy wanted a 50 BMG. My price was 7k, and the retail cost was 11k. He was so happy he left a 300.00 tip. I don't want to give away all my well-earned secrets, as it has taken years to learn what I know now, which is still very little. I think my best year was 32k in total sales FOR one year!!!! LOL. Selling from home can be a significant pain at times. One thing is people will send you guns all the time. Good luck getting away for a week and not upset customers. Even though you are not a store, People still feel you should be there and jump on their timetable. My time in business in New Mexico was not going to last long. I needed better pay for my work and started looking for a new job that brought us to Nevada.